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Home page Articles Marketing How to Write with Authority Part 5: Blog Design How to Write with Authority Part 5: Blog Design Posted: 2021-09-04 It seems out of place - especially in the context of your written content - but your blog design could be costing you, customers. Imagine if you landed on the blog of a new company and, although it is regularly updated, it looks like it was created in 2009. What would you, as a potential customer, think of this company? Did you read their text? Even if you did, wouldn't that erode some of your trust in this company? In 2018, well-designed websites cost a dime a dozen. You may not have a dedicated web designer, but clients won't accept that as an explanation why your blog looks like an old BlogSpot post. You could publish the best-written content on the web, but if no one reads it, you might as well stay quiet. So today, we're going to conclude our series on writing authoritative content with a brief overview of blog design best practices. Step One: Choose a Platform There are a wide variety of options available to the enterprising business blogger. So many, in fact, that it's hard to make heads or tails of them. The platform you choose impacts your design flexibility, functionality, and overall blog layout. Let's take a look at some of the more popular choices:1.WordPress There are two different WordPress platforms – the free, though less attractive, and the more expensive, but much more Phone Number List developed, WordPress.org. Most bloggers use some form of WordPress and the platform hosts many features such as Google Analytics and custom themes. 2. Blogger Blogger is Google's answer to WordPress and other blogging platforms. Obviously, as a Google platform, it is well optimized for web support. Although many professional bloggers use this platform, it should be noted that the limited features and design choices make it a surprisingly difficult platform to use in a professional setting. Square space SquareSpace is a promising platform that guides you through the process of developing your own website and blog. It offers a wide variety of design features and is incredibly user-friendly. At the same time, however, it is a premium web hosting platform and may set you back quite a bit on a monthly basis. That said, if you're willing to spend some money, this can be a great platform for your blog. Second step: aesthetics Setting up your blog requires some graphic design inspiration. You need to consider the layout, color scheme, text, and size of each element on your page. Unless you run a graphic design business, this might not come naturally. Luckily, there are plenty of tips for new business bloggers to plan their design in advance. Remember the tips we've talked about before: your tone and brand identity should be the guiding lights of your blog setup. The color scheme and font are essential elements that impact the overall tone of your blog. Color theory plays a major role in this process, and it's worth noting which colors work with which.