Forum Posts

Maichel David
Apr 10, 2022
The first threshold for overseas products is how to obtain traffic. After the product is made, there are no users, and the fragrance of wine is afraid of deep alleys! After a certain number of users, the next question is: how to commercialize (make money)? Products that lack commercialization capabilities are likely to fail - especially in the current financing environment, it is no longer the "Jia Yueting era" where getting some traffic and telling a good story can fool you into funds. Compared with the domestic market environment, the overseas market environment is more complex. According to the different user attributes, there are also great differences in the realization methods of products. Below, I will talk about my Fax List thinking around two typical markets - "Europe and the United States" and "India". 1. Europe and America: Subscriptions and Ads "Subscription" means that the user pays the service provider of the product on a "monthly/quarterly/yearly or buyout" basis. My understanding of the European and American markets must be - subscribe, subscribe, subscribe again! (Important said three times) There are two reasons for this: First, the user behavior in Europe and the United States is completely different from our user habits. They have been educated by North American technology companies all year round and have developed good payment habits. In their perception: a good product should be paid for, and it is expensive! Let me cite some overseas software that are more familiar to Internet people: the subscription price of Apptopia Professional Edition, an analysis tool commonly used in overseas operations, is $6,000/month, the Axure Team Edition commonly used by product managers.