Forum Posts

Jul 31, 2022
Our content strategy at Ahrefs is simple. In a nutshell, we: Create blog posts and videos about relevant topics that people search for on Google and YouTube. Nurture and educate those people with useful content on Twitter and in our newsletter. Retain customers and build brand loyalty using product-focused tutorials in our help center, academy, and in our tool itself. This strategy has been hugely successful for us. We get 500K+ monthly visits to our blog from Google, have 100K+ people on our mailing list, and have 200K+ subscribers on YouTube. More importantly, it’s helped our ARR grow pretty consistently over the years. But while you could blindly copy our content strategy, that wouldn’t necessarily be wise because what works for us might not work for you. That’s why we wrote this guide—to show you how to create a content strategy that makes sense for your business. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Here’s everything you’ll learn: What is a content strategy? Why is having a content strategy important? How to create a content strategy What is a content strategy? Content strategy focuses on the vision and plan for your content. It’s where you answer questions like why and how to create content, who the content is for, and ultimately how you’ll utilize content to market your business. What’s the difference between content strategy and content marketing? Content marketing is the process of creating, editing, and promoting content for marketing purposes. It might be a blog post, video, product documentation—anything that helps you to attract, nurture, and retain customers. In other words, content marketing is the execution of tactics that further your content strategy. To make things even more confusing, if you create a Venn-diagram of content strategy and content marketing, the intersection is your content marketing strategy. Content marketing strategy concerns itself with the planning and orchestration of your content marketing efforts. It involves defining your brand voice and style, content ideation, creating a content calendar, setting and measuring goals, etc.
How to Create a Winning Content Strategy content media